App Wars: Can Google Compete with Apple’s App Store?
Author: Eric Everson
Mobile Apps have become a vital element of the mobile experience. The iPhone is practically built on its abundance and accessibility to the ever-increasing number of apps, but the recent release of the Motorola Droid has many wondering if Google is going to flex its muscle against Apple’s App Store to propel the Google Android MOPS into the future.
Will Google introduce an app store that will rival the popular Apple App Store? Having spoke with many third-party mobile content developers, the development community is desperate for a rival marketplace to introduce their content. As some of the developers have suggested, the Apple App Store is already so crowded and puts such a tight pinch on profitability that developers are forced to compete by volume not quality.
As a mobile security expert, this obviously introduces many concerns regarding the security of the mobile apps that are hitting the market, but more importantly begs the question: How will Google respond? If you’ve been to Android.com lately you may have noticed the Android Market, a small-scale window into what could be the beginning of Google’s fight in the mobile app market. This site offers somewhere in the neighborhood of 35 different apps for the Android MOPS. The Android MOPS (Mobile Operating System) made its most recent debut on the Motorola Droid handset which hit Verizon Wireless stores on November 6, 2009.
The handset has been met with mixed reviews (especially from the iPhone naysayers) but in all honesty I’ve found it to be a cool little handset so far. Though a few key apps come pre-loaded on the Droid, you’ll instantly find yourself begging for Google to start fighting back against the Apple App Store. If Google can make their app store more attractive to third-party developers (i.e. more profitable for developers than the Apple App Store competitive market place) and easier to use, I have little doubt that the developers will follow. The reality of the market is that the Google Android MOPS is just on too few handsets at this point, but I believe that a firm investment in the availability of apps could turn this market in Google’s favor.
As more apps come available for the Android handsets, the market demand for Google’s Mobile Operating System is sure to climb too. Success in the mobile industry is increasingly being driven by accessibility to apps rather than any other handset feature. The reality is that Apple’s supremacy in this market to date is directly related to their visionary ability to improve the accessibility to new mobile content. In my opinion, if any company has an opportunity to engage in an App War with Apple, Google gets my vote! The question remains, “Can Google Compete with Apple’s App Store?” Let the App War begin!!!
Eric Everson,
Founder – MyMobiSafe.com
Eric Everson is a leader in mobile technologies and is the founder of MyMobiSafe.com. If you would like to contact Eric Everson for interview or with consulting related inquiries contact him directly at EricEverson@Hotmail.com
Monday, November 16, 2009
Friday, November 6, 2009
Motorola Droid Drops Today: Happy Droid Day America!
Motorola Droid Drops Today: Happy Droid Day America!
Author: Eric Everson, Mobile Security Expert
If you’re wondering what all of the buzz is about with words like Droid and Android 2.0 circling about, you might think for a moment that there is a new George Lucas film that hit theaters. To the contrary, Motorola’s much anticipated Droid handset hits Verizon Wireless stores today in America. This is a hallmark handset that comes equipped with Google’s Android 2.0 MOPS (Mobile Operating System) and offers what some believe to be Verizon’s answer to the iPhone.
As the official Droid release email from Verizon promotes, “The phone that makes you feel like a four star general with natural charisma, twelve arms and the power of mind control is here and is ready to serve.” Okay so, they might be overselling it a little bit, but this Droid handset certainly pushes the competitive landscape forward within the mobile industry. Having taken some time to tinker with the handset, the quality that stands out the most in comparison to the iPhone is its ability to handle apps (applications). If you’re used to the lag of opening apps on your iPhone, the Droid will feel like a supersonic blast of Star Wars-like hyper-drive in your palm!
Also notable is the 5MP (mega pixel) camera feature which pushes the idea of the camera phone into new territory. While it might not compare to the rumored 12MP Nokia camera phone that is secretly said to be in development, you’ll certainly notice a difference in picture quality compared to the 3.2MP camera of the iPhone. The Droid has the look and also pushes handset design forward with such features as a touchscreen plus QWERTY slider keyboard to the next level. The Droid also comes out of the box with built-in access to Amazon’s MP3 store.
Compared to the thriving Apple App Store and iTunes platform, the novelty of an Android App Store seemingly falls flat, but in all fairness the Android community is still very young. As third-party mobile content developers continue to see opportunities to embrace this new market, they will likewise be motivated to develop more apps. I see a great opportunity here for Google to flex its creative muscle to answer the competitive advantage that the iPhone already has in place.
As your resident mobile security expert, I would be amiss not to acknowledge the undertone of growing security concerns regarding the Android 2.0 MOPS. Are there mobile security vulnerabilities to come? Of course, but as I’ve noted in the past, nobody in the MOPS industry addresses vulnerabilities as well as the Google team. As we uncover new vulnerabilities throughout the MOPS landscape, the Google team is consistently the fastest and most efficient to respond.
If you’re in the market for a new handset or you’re one of many Verizon customers that has been waiting patiently for a smartphone of this caliber to come along, I say to you Happy Droid Day! May the force be with you!
-Eric Everson “The MobileTech”
Eric Everson is a leader in mobile technologies and is the founder of MyMobiSafe.com. If you would like to contact Eric Everson for interview or with consulting related inquiries contact him directly at EricEverson@Hotmail.com
Author: Eric Everson, Mobile Security Expert
If you’re wondering what all of the buzz is about with words like Droid and Android 2.0 circling about, you might think for a moment that there is a new George Lucas film that hit theaters. To the contrary, Motorola’s much anticipated Droid handset hits Verizon Wireless stores today in America. This is a hallmark handset that comes equipped with Google’s Android 2.0 MOPS (Mobile Operating System) and offers what some believe to be Verizon’s answer to the iPhone.
As the official Droid release email from Verizon promotes, “The phone that makes you feel like a four star general with natural charisma, twelve arms and the power of mind control is here and is ready to serve.” Okay so, they might be overselling it a little bit, but this Droid handset certainly pushes the competitive landscape forward within the mobile industry. Having taken some time to tinker with the handset, the quality that stands out the most in comparison to the iPhone is its ability to handle apps (applications). If you’re used to the lag of opening apps on your iPhone, the Droid will feel like a supersonic blast of Star Wars-like hyper-drive in your palm!
Also notable is the 5MP (mega pixel) camera feature which pushes the idea of the camera phone into new territory. While it might not compare to the rumored 12MP Nokia camera phone that is secretly said to be in development, you’ll certainly notice a difference in picture quality compared to the 3.2MP camera of the iPhone. The Droid has the look and also pushes handset design forward with such features as a touchscreen plus QWERTY slider keyboard to the next level. The Droid also comes out of the box with built-in access to Amazon’s MP3 store.
Compared to the thriving Apple App Store and iTunes platform, the novelty of an Android App Store seemingly falls flat, but in all fairness the Android community is still very young. As third-party mobile content developers continue to see opportunities to embrace this new market, they will likewise be motivated to develop more apps. I see a great opportunity here for Google to flex its creative muscle to answer the competitive advantage that the iPhone already has in place.
As your resident mobile security expert, I would be amiss not to acknowledge the undertone of growing security concerns regarding the Android 2.0 MOPS. Are there mobile security vulnerabilities to come? Of course, but as I’ve noted in the past, nobody in the MOPS industry addresses vulnerabilities as well as the Google team. As we uncover new vulnerabilities throughout the MOPS landscape, the Google team is consistently the fastest and most efficient to respond.
If you’re in the market for a new handset or you’re one of many Verizon customers that has been waiting patiently for a smartphone of this caliber to come along, I say to you Happy Droid Day! May the force be with you!
-Eric Everson “The MobileTech”
Eric Everson is a leader in mobile technologies and is the founder of MyMobiSafe.com. If you would like to contact Eric Everson for interview or with consulting related inquiries contact him directly at EricEverson@Hotmail.com
Monday, November 2, 2009
Mobile Security: The New Face of Digital Terrorism
Author: Eric Everson
Hackers have been on the leading edge of digital terrorism for at least ten years now which has put cybersecurity into the national spotlight under the Obama Administration. Issues such as denial-of-service (DoS) attacks, attacks on government contractors, and the recently reported breach of defense contractor computers that let hackers get information on the Joint Strike Fighter, suggest that hacking has become commonplace in the computing industry, but is there a greater threat looming?
Looking at the digital security environment, there is one digital front that remains largely untouched by existing cybersecurity policy: mobile security and the great wireless vulnerability. The world has become completely dependent on mobile communication devices from basic cell phones to advanced smartphones. Throughout the world the use of mobile communications continues to rise and new frontiers of mobile commerce (i.e. mobile banking/payments) are finding their way into less developed markets. The reality is that cell phones are everywhere we look, but the issue is that handset-level security remains our greatest digital security vulnerability.
Why would a terrorist want to write code for your cell phone? A simple question, yet one that offers a frightening glimpse into our global issue of mobile security. In mobile communications the wireless industry operates in a network-secure environment and leaves handset-level security up to the mobile user. This has fostered an environment where the wireless network-level itself has safeguards in place, but the majority of mobile devices remain open to attack. The reality of digital terrorism in the mobile environment is that through the use of readily available Mobile Operating System (MOPS) Software Development Kits (SDKs) entire wireless markets could be systematically infected and ultimately shutdown in a DoS type of attack at the handset-level.
We’ve already seen mobile viruses that are capable of replicating themselves by auto-disseminating through your contact list. We’ve already seen the large-scale implications of JavaMite mobile viruses capable of attacking the Java-enabled plane of entry (globally nearly 80% of mobile handsets in operation today are Java-enabled). With mobile threats on the rise and an increasing arsenal of mobile hacker tools becoming readily available, the new face of digital terrorism is mobile in nature. Imagine the ability to cut off mobile communications to an entire city, country, or even continent and this is the raw power of digital terrorism that we face. Sure, the network-level has its safeguards, but what is protecting phones at the handset-level? This is something that handset manufacturers are fighting through their own unique methods but an issue that is becoming of increasing concern for mobile users… and government officials.
Remember the whole spy-proof smartphone debacle surrounding President Obama’s love of his BlackBerry? The reality is that data mining is easily accomplished via mobile handsets through any number of mobile keyloggers that are available on the open market. Whether reading someone’s messages or looking for more specific data, the technologies to access this proprietary data can be easily adopted by anyone with basic software skills. There are so many issues from data high-jacking to mass DoS attacks that are pushing their way into the mainstream realm of the digital security environment. The growth of mobile banking and the global reliance on mobile handsets is attracting hackers to this newest theater of mobile vulnerability.
Eric Everson is a leader in mobile technologies and is the founder of MyMobiSafe.com. If you would like to contact Eric Everson for interview or with research related inquiries contact him directly at EricEverson@Hotmail.com
Ref: Wired.com
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